AMD Radeon Advanced Combat Exercises
AMD launched a new edition of its RX 6900 XT GPU in conjunction with the launch of the game Halo Infinite. In order to promote brand awareness and affinity, AMD and Damage teamed up with two influencers from the Halo community, MaNiac and Karma. They asked their audiences to submit clips of themselves playing Halo and we picked the top players from those submissions to be on stream to learn tricks and tips in Halo Infinite.
Not only were the winners given a limited-edition Master Chief Radeon™ RX 6900 XT, but viewers watching the streams had a chance to win one too! Damage supported AMD by creating the social posts, a landing page, working with the influencers directly, and creating the stream recap videos.
Social Assets
Video Content Series
Landing Page
Client: AMD
Agency: Damage: The Esports Agency
Creative Director: Jonathan Runkle
Copywriter: Jason Wright
Art Director: William Wu
Graphic and Motion Designer/Video Editor: Angelina Altobano
Agency: Damage: The Esports Agency
Creative Director: Jonathan Runkle
Copywriter: Jason Wright
Art Director: William Wu
Graphic and Motion Designer/Video Editor: Angelina Altobano
