Seto Kaiba vs The World
To celebrate the 4th Anniversary of Konami's mobile app Yu-Gi-Oh! Duel Links, Damage decided to dive deep into the much loved IP and created a one-of-a-kind marketing activation by bringing to life one of the fans' favorite characters and allowing them a chance to play against him in Duel Links.
Using Adobe Character Animator, we created a VTube puppet of Seto Kaiba. We brought Seto Kaiba to life by tracking it to the original American voice actor of Seto Kaiba - Eric Stuart, who taunted and flat out insulted the community on Twitch. And the fans loved it! In order to play with Seto Kaiba, fans had to defeat various "mini-bosses" – other influencers well known in the Yu-Gi-Oh! community. Fan that were able to defeat Seto Kaiba won an exclusive Blue Eye White Dragon card from Konami.
The experience rolled out across Twitter, Facebook, and Twitch; and the results were staggering, surpassing benchmarks set across Twitch/Social and exceeded all measure-able forecasts.
Recap Video
Twitch Stream
Social Posts
Client: Konami
Agency: Damage: The Esports Agency
Creative Director: Jonathan Runkle
Copywriter: LJ Johansson
Art Directors: Emil Fernandez
Motion and Graphic Designer: Angelina Altobano
Agency: Damage: The Esports Agency
Creative Director: Jonathan Runkle
Copywriter: LJ Johansson
Art Directors: Emil Fernandez
Motion and Graphic Designer: Angelina Altobano
