Xbox has a very loyal and dedicated fan base online and by creating original content for each of the social media channels, these posts encouraged brand awareness and brand pride amongst its online audience.
Facebook
"Caps rule everything around me: https://xbx.lv/1G7SfQV #Fallout4"
Designed a bottle cap controller to promote the release of Fallout 4.
Received 1,180+ likes and 96+ shares on Facebook
Concept post for the release of Tom Clancy's The Division for Facebook
Instagram
To generate excitement for the release of the game Rise of the Tomb Raider, we created a Tomb Raider Instagram Experience, where users could view exclusive art from the game as well as learn about the characters, the tombs, and the gear. The experience ended up having 6.7 thousand total interactions.
Additionally, when we weren't promoting a game, I engaged in social listening and created unique scenarios for the Xbox controller and brand that resonated with the Xbox audience.
Rise of the Tomb Raider Instagram Experience
Hand-made props for Instagram posts
Season Specific Instagram Posts
Twitter
For the month of July 2014, this was the top performing Post (by engagements) for Xbox on Twitter with 1,423 retweets, 1,651 favorites, and 112 replies. The average potential impressions were 4,142,093 - up by 8% from the month prior.
Twitter Post
"Today you're not gaming. You're celebrating. #VideoGameDay pic.twitter.com/2cKVksW1cU"
Tumblr
Through our research, consumers tend to respond really well to illustrations and gifs of the xbox controller on Tumblr. The Gears of War controller gif has received 360+ notes on Tumblr. On the other hand, the static version of this gif best performed on Instagram in August of 2015. It organically generated 47,630 likes, 969 comments, and 48,599 total interactions on Instagram.
The Fourth of July Controller was the top performing piece of content for Xbox on Tumblr in July of 2015. It organically generated 17,854 impressions, 660 total interactions, 364 likes, 296 reblogs, and 216 clicks. With 3.70% engagement rate.
Gears of War Controller for Tumblr
Fourth of July Controller for Tumblr
Xbox Illustrations for Tumblr
Client: Xbox
Agency: Ayzenberg Group
Creative Director: Tanner Teale
Art Director: Jose Legaspi
Jr Art Director: Angelina Altobano
Agency: Ayzenberg Group
Creative Director: Tanner Teale
Art Director: Jose Legaspi
Jr Art Director: Angelina Altobano
