Influencer Partnership
Damage felt there was an opportunity to build greater brand engagement and product awareness for Intel by partnering with Twitch variety gamer and broadcaster – Benjamin Lupo, aka DrLupo. DrLupo not only produces wholesome and entertaining content, but his IT background and his on-stream persona made him uniquely qualified to partner with Intel to drive positive brand sentiment and tell Intel's technical story in an engaging and interesting way. During this year long partnership with Intel, Damage created innovative products and interactive streams for DrLupo and his audience.
Kick off post
Video announcement featured on Intel's and DrLupo's social media channels.
Gamer Days
For Intel Gamer Days 2020, Intel sponsored a 4-day event with DrLupo where he played Fall Guys with select fans from his audience. The more wins each team of fans collectively achieved the better the prizes they received. This video was created and shared internally at Intel to highlight how well the event was received.
Unboxing DrLupo's 3 PC Setup
Intel and NZXT worked together to craft a 3 PC Streaming Setup for DrLupo. One PC for Gaming, one for Streaming, and one for Recording. Combined they form a setup that will be the envy of just about any gamer in the world. Check out DrLupo as he walks through the highlights of the entire setup and how he will use them.
DrLupo World Tour 2020
To a streamer like DrLupo, your rig is your lifeblood – and while it's great to have a perfect setup at home, when he's on the road, nothing else quite does the job. So Intel set out to create the Ultimate Mobile Streaming Solution for DrLupo. Working with product design partner Teague, this content series will follow the ideation, design, fabrication and reveal of a one-of-a-kind streaming setup that will allow DrLupo to stream comfortably from just about anywhere.
In this first episode of the series, DrLupo explains why he needs such a solution, and we watch the initial designs and evolution of the setup come together.
In this next episode of the series, DrLupo and Intel finalize the design of the MSS and move into fabrication as we watch this bold innovation come to life.
For the last episode of the series, Dr. Lupo reveals his new Mobile Streaming Solution and test it by playing with it, disassembling and reassembling it in his house live on his stream.
Each video was supported with 15-second teaser for Twitter. This year long partnership with Intel and Dr. Lupo garnered some of the largest views on Intel's Youtube channel with one of the videos receiving 193K views.
Client: Intel
Agency: Damage: The Esports Agency
Creative Director/Copywriter: Jonathan Runkle
Campaign Art Directors: Justin Dong and William Wu
Graphic Designers/Video Editors/Video Art Directors: Angelina Altobano and Wesley Ruff
Agency: Damage: The Esports Agency
Creative Director/Copywriter: Jonathan Runkle
Campaign Art Directors: Justin Dong and William Wu
Graphic Designers/Video Editors/Video Art Directors: Angelina Altobano and Wesley Ruff
