Anything Can Happen
Ubisoft approached Damage to revamp the look and feel of their social accounts for both their Rainbow Six Siege Pro North American League (NAL) and Challenger League. We rebranded the posts that went out for both leagues on Twitter, such as their schedule posts, announcements, results posts, and win animations to name a few. We helped start the NAL's Instagram channel and built interactive content through the use of polls in Instagram Stories. We also saw an opportunity to bring the audience in closer to the league by highlighting the athletes giving the audience a reason to cheer them on. We did this through a series of Youtube videos entitled the R6 in 60, Battle Prep, Flanked, Operator Alphabet, and Top Plays. And through static images for Twitter in a content series called Player Playlist.
In just the first two Stages of the 2021 season, peak viewership was up +155% and the league's social following doubled.
2021 Stage 2 Hype Trailer
Video Content Series
NAL Twitter Assets
Challenger League Assets
Client: Ubisoft
Agency: Damage: The Esports Agency
Creative Director: Jonathan Runkle
Copywriters: Jonathan Runkle, LJ Johansson, Jason Wright, and Daniel Todesca
Art Directors: Angelina Altobano, Emil Fernandez, and William Wu
Motion Graphics: Angelina Altobano
Graphic Designers: Angelina Altobano, Emil Fernandez, Toshi Nakamura and Leeann Dancy
Video Editors: Angelina Altobano, Paul Oh, and Promethean Pictures
Agency: Damage: The Esports Agency
Creative Director: Jonathan Runkle
Copywriters: Jonathan Runkle, LJ Johansson, Jason Wright, and Daniel Todesca
Art Directors: Angelina Altobano, Emil Fernandez, and William Wu
Motion Graphics: Angelina Altobano
Graphic Designers: Angelina Altobano, Emil Fernandez, Toshi Nakamura and Leeann Dancy
Video Editors: Angelina Altobano, Paul Oh, and Promethean Pictures
