Milliseconds Matter
In gaming, fortunes shift in the blink of an eye, which is why ASUS ROG partnered with Damage to help educate gamers on the importance of system latency (the time it takes between your mouse click to an on-screen reaction) and how it effects gameplay. ASUS ROG developed a state of the art Reflex Latency Analyzer (RLA) which measures your system latency. To promote the RLA and the ASUS ecosystem of products, we created a :15 and :30 second spots, social posts, a landing page, banner ads and conducted a photo shoot to provide more content for their Instagram feed.
Social Images
Landing Page and Banner Ads
Photo Shoot
Client: ASUS
Agency: Damage: The Esports Agency
Creative Director: Jonathan Runkle
Copywriter: Jason Wright
Art Directors: William Wu and Angelina Altobano
Agency: Damage: The Esports Agency
Creative Director: Jonathan Runkle
Copywriter: Jason Wright
Art Directors: William Wu and Angelina Altobano
